Giants of Jazz Radio is an on-line radio station playing jazz from the 1940s to the 1970s. The logo has been evolving over the years but needed a few tweaks here and there to bring all the elements together to make it stronger.
The font used is a modern typeface but it has it’s origins in the 50s period reminiscent of the hand-drawn, quirky type seen on many jazz albums. It is used for the headings across the website so reinforcing the styling.
The strapline was an important addition to define the genre of jazz the station plays as there are so many styles from Rag-Time of the 1890s to Nu-Jazz of the 2010s. The typeface was chosen because it harks back to the scripts of the period.