Minimalism used in a style of pared-down design elements to quickly project the brand. Bold, solid colours and a serif typeface add the financial credibility to the design.
The initial design work took into consideration the logo being used in different formats and having the flexibility to add the financial divisions the group was developing into.
Online marketing of the Kingsbarn website in the highly competitive financial sector might not have seen a good return on investment. But, as Kingsbarn offers specialist financial solutions which would only be appropriate to a small number of clients, a much more targeted and hence cost effective approach was devised.
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