Online competition was either from large companies who were selling above our market or from poorly constructed sites where you would hesitate parting with your money.
It was the ideal position to be in and all we had to do was take plenty of high quality photos, add detailed product descriptions, set up a customer friendly, fully optimised website with an easy to use payment gateway.
We designed the logo using bold, slab-serif type to match with the solid construction of the machinery and incorporated an image of a stacker to make it absolutely clear what it sells.
Website:
Photographic Cutouts: Jane at D&AW